I'll bet these merchants never
dreamed that their newspaper ad would reach out and touch someone a over a
hundred years later!
I used to sell newspaper advertising years ago, as did my father,
and you can bet that this is one advantage that we overlooked when
making our sales pitches to prospective advertisers.
I was tickled to hear from the
great-great-granddaughter of the Memphis merchants who ran this
ad in 1876. Jean Rawlings Meaney writes,
"I thought I knew everything I was going to know about my
great grandparents Richard Jackson I and his wife Sarah Frances
"Fannie" Venable. I knew their ancestors, descendants, dates of
birth and death, how they died, when they came to Memphis, etc. I know the
date of their marriage (1873), where they married (Idlewild Presbyterian
Church) and the name of the minister who married them. I even have a
photograph of my great grandmother's wedding dress! The house they lived in
still stands in Memphis. My grandfather's Confederate military history was
found in the Indigent Confederate Widow's pension application which my great
grandmother filed for when she was 81. So I could not imagine what other
information I could possibly find.
Recently, I stumbled on The Olden Times web site (I am really not sure how I
got there) and searching for the last name Rawlings, I found an ad from The
Memphis Avalanche in 1876 for the Venable-Rawlings
Lumber Yard and Sawmill. I had not known the two families were in
business together. What a thrill to find that! I immediately printed out the
ad and put it in my Ancestor scrapbook and sent the web site to all the
cousins and second cousins.